A self-initiated concept piece built around the idea of a fake running club hitting the streets of Barcelona at sunrise. All images were AI-generated (Midjourney, first try) to simulate an editorial-style campaign that blurs the line between fiction and reality.
My roles:
Concept
Art Direction
Image generation (Midjourney, v6)
Post-production & layout
Concept
Art Direction
Image generation (Midjourney, v6)
Post-production & layout
