“After Dark Tour 2026” [SHOOTING STUDY 01] for Nike

Four months ago, we published an AI concept film about a couple in a car. At the time, it was our first real test at Sunday Studio using Higgsfield, a way of understanding what the tool could do, and just as importantly, where it couldn’t. Since then, we’ve been building on those learnings. Refining how we prompt, how we structure AI workflows, and how we translate them into campaigns and social content for clients. Recently, we decided to bring everything back into a self-initiated piece. Sport has always been a space we’re naturally drawn to, and Nike felt like the right context to explore that language again. The project was developed over two days: one focused on generating and refining imagery, the second on shaping the final edit and graphic system. Everything was built in-house, as a way of testing speed, intuition, and control within a compressed workflow. What started as an experiment has slowly become a practice. This piece sits somewhere in between.